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Cult Beauty looked at the 50 bestselling fragrances and read through reviews to see how many mentioned getting a compliment.
September 4, 2026
By: Rachel Klemovitch
New research from Cult Beauty has uncovered the fragrances that get you the most compliments.
To analyze the findings, Cult Beauty looked at the 50 bestselling fragrances and read through every single one to see how many mentioned getting a compliment.
This list isn’t about the fragrances that are trending on TikTok, but the scents people have worn and repurchased.
Review data collated from Cult Beauty customer reviews, correct as of Monday 24th August 2026.
Cult Beauty identified 50 of the most popular fragrances on Cult Beauty and filtered the list down to those with at least 40 customer reviews, to keep the sample size fair across products.
For each of the remaining fragrances, Cult Beauty read through every review and counted how many mentioned receiving a compliment, then calculated this as a percentage of that product’s total review count. The fragrances were ranked by this compliment rate from highest to lowest, and the top 10 form the basis of this piece.
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